An honorable member of the Coffee Shop Has Just Posted the Following:
How Shrinkflation Is Impacting Your Grocery Trips
The term “shrinkflation” emerged in the business media during the summer of 2021. What is shrinkflation?
According to Investopedia,
“shrinkflation is the reduction in the size of a product in response to rising production costs or market competition.” For a company’s competitive positioning, this pricing strategy allows the company to sell a smaller product and maintain the same retail price of the product. The...
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